Daily Fix – A Zynga Fix To Slumping DAU

Sam Hadwick has come out of hiding. He makes his return to Mafia Wars to be the mastermind of a new feature that is designed to keep you playing every-day. The feature that he is in command of is called ‘Daily Fix’.

It would seem that Zynga itself is in the process of ‘Daily Fixes’ throughout it’s corporate structure or rather it’s corporate re-structure. With office consolidations in Texas and and New York along with the studio closure in Baltimore Zynga hopes the it will be be able to focus it’s resources on their most strategic opportunities. In other words, Zynga will be focusing more on it’s on-line gambling opportunities.

More details about the consolidations and closures can be found on the Zynga Blog. A reprint of the announcement posted earlier today by David Ko is as follows;

COO Update

by Zynga on February 25, 2013

As all of you know, we’ve talked a lot about one of our key strategies for 2013 is driving long term profitability.  With that mindset, we are finding ways to improve our business that position us better for our future success.  Today we have an update about some office changes for some of our US locations.

In an effort to leverage resources as we focus on creating franchises and driving profitability, we are consolidating three of our offices.  We are closing the McKinney, Texas and downtown Austin offices and relocating those teams near-by to our existing Dallas and North Austin offices.  And, we will be consolidating our NYC offices to move staff to our NYC mobile studio.

Today’s changes also include the decision to close the Baltimore studio. Whenever we make changes like this, we have to make some tough decisions around products, teams and people. We were able to relocate everyone in the Baltimore office who requested a transfer, and the overall impact of the consolidations on our team is minimal.

These changes will further enable us to focus our resources on our most strategic opportunities. We’re already working to execute on leveraging franchises to build the largest game network and be profitable on an adjusted EBITDA basis. We still have a lot of work to do, but I’m confident that we’re on the right path to deliver on the potential of Zynga.

David Ko

So, what is the ‘Daily Fix’ and how does it work?

Please see the Daily Fix FAQ’s below;

Daily Fix - FAQ

Play Now!

Mobsters,

Enlist in the Daily Fix Program to perform daily tasks and master the Tiers to earn amazing daily rewards.

In order to maintain the stability of this feature, we are rolling it out gradually. Some of our players may not be able to see the Daily Fix feature on their accounts right now.

Q: What is Daily Fix?
A: Daily Fix is a new feature in which you have to complete featured daily tasks and earn Daily Clips. Upon successful completion of these tasks, you will be eligible to collect daily rewards. There are various mastery levels and Rewards based on the amount of Daily Clips earned.
Q: How do I start?
A: Join the program by clicking on the “Enlist” button on Home Page module.

OR

Clicking on “Enlist” will remove the Home Page module and you will be redirected to the Daily Fix main-page.

Click on “Start” to start working on your first Daily Task. Clicking on Start will take you directly to the featured task.

Q: How can I access Daily Fix after enlisting?
A: Once you have enlisted yourself into the program, you can access Daily Fix directly from the Game Progress section or from the Profile page:

OR

Q: What are the Rewards? How does the program work?
A: After enlisting yourself into the Program, you will be required to complete Daily Tasks allotted to you and earnDaily Clips. Daily tasks will reset at 12 Midnight Pacific Time every day.

Upon completing the tasks, you will see a “Collect” button on the Daily Fix page.

Click on “Collect” to receive the rewards for that day. Collecting the reward will register your Daily Clip for the day.

Please note: You are required to collect the Rewards every day by completing the tasks and clicking on “Collect” button. These rewards will NOT be credited to your account automatically.

Once you enlist into the program, you will be able to see the following sections on the Daily Fix page:

A. Mastery Tier progress bar:

This bar indicates the Mastery Tiers of your Daily Fix program. Each section of the Mastery Bar indicates Daily Clips earned successfully.

Daily Fix program counts your progress for the last 28 days from the current day and in order to reach the highest level of mastery (Ruby Level), you are required to complete at least 21 daily tasks out of 28.

Below are the various Mastery Levels and associated Daily Rewards:

1. Bronze Level: Achieved after earning at least one Daily Clip in the Daily Fix program in the last 28 days.
After you achieve the Bronze Mastery Level, you will be eligible to collect one Special Loot every day from Home Page after completing the task for that particular day.

2. Silver Level: Achieved after earning at least 8 Daily Clips in the last 28 days.
After you achieve the Silver Mastery Level, you will be eligible to collect a daily reward of 3x Special Loot and 1 random Arena Power UP from Home Page after completing the task for that particular day.

3. Gold Level: Achieved after earning at least 15 Daily Clips in the last 28 days.
After you achieve the Gold Mastery Level, you will be eligible to collect a daily reward of 7x Special Loot and 3x random Arena Power UPs from Home Page after completing the task for that particular day. You will also be eligible for Bronze Level help for your Family Progression.

4. Ruby Level: Achieved after earning at least 21 Daily Clips in the last 28 days.
After you achieve the Ruby Mastery Level, you will be eligible to collect 15x Special Loot and 3x random Arena Power UPs and 1 Reward Point every day from Home Page after completing the task for that particular day. You will also be eligible for Bronze Level help for your Family Progression.

B. Daily Clips and Daily Task Status:

On the Daily Fix page, you will be able to view the number of total Daily Clips collected in the past 28 days:

[Click to enlarge]

After completing the task for present day, you will be able to collect the Rewards from the Daily Fix page or the Home Page:

OR

Once you collect the Rewards, you will receive a confirmation of credited Reward and the Daily Clips status will be updated:

[Click to enlarge]

Q: If I am unable to complete the Daily Tasks for a given day, will I have to start all over again?
A: No, the program is designed to count the overall number of Daily Clips collected in the last 28 days from the present day.

Missing a Daily Task may cause a delay in achieving mastery tiers but you will still remain in the Program as long as you have enough number of Clips required for any of the Mastery Tiers.

Please see the below example:

[Click here to enlarge the image]

Q: How does Family Progression Help work?
A: When you reach the Gold Tier of Daily Fix, you will also receive Bronze level of Family Progression along with the Daily rewards.

Once you complete the daily task and click on “Collect”, the Family Progression will automatically completed to Bronze Level as well.

Q: What will happen if I am unable to earn Daily Clips for the last 28 days?
A: If no Daily Clips are earned in the last 28 days, you will automatically be removed from the program and will have to Enlist again to continue enjoying these benefits.

-The Mafia Wars Team