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Supported by Zynga.org, the Half the Sky Movement: The Game is a new Facebook adventure that intends to raise awareness and funds to empower women and girls across the world.
The game will have players embark on a journey to complete quests and unlock real-life donations from sponsors that reflect the important issues that are portrayed in the game.
Amy Neuman stated in a Huffington Post article the following;
“The games are relatable and fun, and cover a wide range of important societal issues like education, the environment, natural disasters, health, clean water, housing, hunger, elderly care, children's issues, veterans, animals, and more.”
Amy Neuman also stated;
Players played for good through 46 Zynga.org campaigns benefitting 25 nonprofits in 2012. As a result of those 46 campaigns, $4.2 million was raised in 2012. Since 2009, more than a million Zynga players have made charitable contributions through Zynga games to nonprofit organizations delivering measureable results for those in need around the world, to the tune of $15 million-plus in donations to causes. These in-game campaigns have also driven increased awareness and education around specific causes like hunger and clean water, and millions of social shares to bring more of the players' friends into the mix. This expanding circle of good is one of the key elements that makes in-game social impact unique and gives it such massive reach.
And provided some interesting statistics on social good within games:
Zynga Player Stats
o London is the top international city by transactions
o Los Angeles is the top U.S. city by transactions, followed by Houston, Phoenix, Denver and Las Vegas
o Women are six times more likely to participate in Zynga.org vs. men (this is on par with traditional charitable donation trends)
o One out of every two Zynga players has made a charitable contribution, either online, offline or both
o Of those players who give, 47 percent give a few times a year and 36 percent of them give on a weekly basis
o The most popular types of charities are: Children & Youth (16%), Animals (15%), Health & Disease (12%), Hunger & Poverty (9%)
If you are interested in the game please follow these links;
