Save Mafia Wars
I got a thought provoking message from Kanu, the creator of the Mafia Wars Gods, today. He is concerned about the Mafia Wars application statistics. The evidence of many players quitting is shown below. Over 79,000 haven't played in the last 7 days and there are over 1.2 million less monthly players than there were 30 days ago. If the trend continues as it has been, it doesn't look like that much time is left. I've been shocked to see many members of my own family announce that they are quitting and many haven't returned. My friend Walt Dittrich who was a very active player and could always be found helping out Team Spockholm by answering player questions announced he was quitting and it was really sad. I don't think he will be back. His profile picture and number of friends makes it obvious he is serious.
Kanu believes that players would keep playing if the time demands were not so great. He states that "the developers need to understand a basic that spending a whole day at the game is their job and not what the players are looking for". When players can't keep up, they feel behind and less than average. Eventually they just quit playing. Attracting new players doesn't seem to be working for Zynga so they really should listen to their existing player base and try to keep them engaged in the game. If they don't understand this principal then maybe this one will sink in....Players who quit do not spend money on Mafia Wars! The players who are left are not sticking around just to say "I told you so" once the game officially dies. We don't want players to quit and we are here in good faith that Zynga will stop doing the things they do that drive players away.
Images from appdata.com.
Article written by Jennifer Patterson, Creator of the MW Loot Lady Blog, The Mafia Wars Loot Lady Facebook Fan Page and Co-Host of The Informant Podcast.
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