When we took our first screen shot of the Silver Elephant Bundle banner (shown below) there were 1416 bundles left to be purchased. 
That was around 11 am EST. About 8 hours have passed and Zynga has sold about 273 of these bundles since our original post. As you can see below there are still 1143 bundles left for sale.
This means that at $99.00 per bundle Zynga generated around $27,027 in about 8 hours just from this sale. If Zynga manages to persuade buyers to purchase the remaining 1143 bundles Zynga will generate another $113,157 in sales of these bundles.
Lets assume there were 1500 bundles upon release of this sale and Zynga sells all of the bundles. That would equate to a gross income of $148,500 made by Zynga just on the sale of the Silver Elephant Bundles.
If Zynga did in fact sell these bundles at the crossed off amount of $173 then Zynga could have (presumably) grossed $259,500.
Now consider this, there are still about 300,000 daily users. If Zynga had sold enough bundles for ALL the daily users for just $1 then Zynga could have generated more revenue.
It is true that not ALL of the daily players spend money on this game. Allegedly about 1-3% of the player base does. That would mean that approximately 9000 Mafia Wars players do spend money on Mafia Wars. That means that Zynga could have offered these bundles to 9000 players at a cost of $40 per bundle and potentially generated $360,000.
The real trick to this game is getting the current non-paying players to open their wallets. At what price would those who currently not pay to play decide to buy in?
If Zynga could get just 10% (or 30,000) players to buy these bundles for $5 then Zynga could generate $150,000 and potentially make many more players happy.
The question is would you have spent $5 on these bundles?
What price could Zynga set for these bundles to get you to buy them? What’s a fair price?
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