Some Of The Top News Lately Has Been About Facebook’s Filing With The Securities Exchange Commission (SEC). Here Is One That Jumps Out At You If You Play Any Zynga Game And You Are Interested In How ZNGA Is Situated In The Markets.
Zynga shares soar after Facebook IPO
Social network revealed in SEC filing that Farmville, CityVille and Mafia Wars maker accounts for up to 12% of total revenue
- guardian.co.uk, Thursday 2 February 2012 12.54 EST
To Quote A Segment From The Article;
Investor appetite in Zynga peaked in early trading on Thursday, sending the company's shares price soaring 16% to $12.60 – the highest it has been since it went public in December.
Virtual goods, bought through hugely popular Zynga games such as CityVille or Mafia Wars, accounted for 12% ($445m) of Facebook's $3.71bn revenue for 2011, according to documents filed by the social network with the US financial regulator, the Securities and Exchange Commission, late on Wednesday.
Another Headline That Jumps Off The Page Is This One From
Why Wait for IPO, When You Can Buy Facebook’s Friends Today
Published: Wednesday, 1 Feb 2012 | 7:18 PM ET
By: John Melloy
Executive Producer, Fast Money & Halftime
Anxious investors not wanting to wait for Facebook’s public debut, which is expected in the second quarter, are buying up shares of companies that stand to benefit from the social-networking giant's mega-IPO.
Justin Sullivan | Getty Images
Shares of application makers Zynga [ZNGA 13.39 
1.005 (+8.11%) 
] have rallied 13 percent in 2012 as reports on the timing and size of the IPO began to come out.
An Older Story That Was Posted On seekingalpha.com
Zynga's Stock Ratings Get A Boost, And So Does Its Traffic
By Eric Eldon
January 26, 2012
The Story Opens With This Statement;
Wall Street has had trouble knowing what to make of Zynga (ZNGA), considering it’s the first Facebook-oriented virtual goods business to be publicly traded. The stock has been seesawing below its $10 initial share price since the company went public in the middle of December. Main concerns have been its heavy reliance on Facebook for traffic, and on a small number of paying users for most of its revenue, as well as its relatively flat traffic.
And Later Makes These Facts Known;
While Zynga is most assuredly using its proven tactics of advertising and cross promotion to boost the numbers, the quality — and popularity of the genres they’re in — suggest they could have some staying power. And anyway, analysts are going to be focused on numbers like these: 5.9 million daily active users and 11.1 million monthly actives for Hidden Chronicles as of today, according to the AppData tracking service, and 1.2 million DAU and 1.7 million MAU for Scramble With Friends.
These games have helped push Zynga’s overall user counts to 55.6 million DAU and more than 230 MAU, its best showing in the last six months. Traffic isn’t looking quite so flat after all.
And One Of The Key Points To The Story That Has Been Rumored Is The Presumption That Zynga Is Looking To Explore Legalized Gambling In Some Of It’s Apps.
What it has taken well is the possibility of Zynga introducing legal gambling to its games portfolio
52wk high: | 14.44 |
52wk low: | 7.97 |
You Can Clearly See In The Chart Above That Zynga (ZNGA) Has Risen Approximately $3 A Share In The Last 2 Days. Clearly There Is A Correlation Between The Facebook Announcement Of It’s Filings With The SEC And The Rise In Zynga Share Prices.
For Mafia Wars There Hasn’t Been Much Of An Increase In The DAU. Only An Increase Of About 30,000 Since January 30th. As Of Today, The DAU For Mafia Wars Is At 550,000.
Mafia Wars Continues To Slide And Rumors Persist That The Game Will Be Closed Down In 2012. The DAU Of Mafia Wars Is Only Above Such Games As Mafia Wars 2, Petville, Yoville, Treasure Isle, And Fishville.
Zynga Will Likely Only Keep The Game Running As Long As It Is Making Zynga A Profit. That Could Be Why We Are Seeing Sales Like The Starter Pack.
Zynga Is Trying To Urge Sales. But, I Do Not Think These Tactics Will Work. The Game Is Likely Counting It’s Months And Days Until The Plug Will Finally Be Pulled On The Organized Crime Game Of Zynga’s.
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